Boiled Frog Syndrome

Boiled Frog Syndrome, is not a very nice idea, unless you are French, but it illustrates a point.

The idea is that if you drop a frog into hot water it will jump out sharpish. Conversely, if you put it into cold water and bring it to the boil slowly, it will sit there and cook.


The point being that is sometimes takes a shock to get people to act.

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