An insight into WHY 32% of established companies fail every 5 years

I came across this TED video over Christmas, Martin Reeves makes the case taking a more biological look at building sustainable competitive advantage, rather than the short term, cash generating view and explains that is why we have such a high failure rate. In the UK 80% of £50 Million plus businesses fail within 10 years. (Source Cabinet Office)

CLICK HERE

The Longer Term Solution