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Chapter 9 – Innovation

This chapter explores when and how to innovate and how to find new markets.

We discuss the following questions:-

  1. What about the human barriers to innovation?
  2. What is your GP% for each product group into each market?
  3. For each product group and market, which Innovation Adoption Phase are you currently experiencing?
  4. How does this impact on your cash flow today?
  5. How do you expect this to impact on your cash flow tomorrow?
  6. Considering the above, which products should you be selling into which markets?
  7. What is Innovation? – A more detailed look
  8. Which skills will be necessary for success?



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