Customers

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Customers

Acquisition

Retention

Experience and Loyalty

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Description

Chapter 2 – Customers

Here are some questions that are explored in this chapter

  1. What is a customer?
  2. Where do I find new customers?
  3. Who are my most profitable customers?
  4. Am I over reliant upon one customer?
  5. Why do my customers buy from me?
  6. How can I choose the best customers?
  7. Which customers will help me grow my business?
  8. Which customers will make my business more secure, exciting, fun and less risky?

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