Chapter 2 – Customers
Here are some questions that are explored in this chapter
- What is a customer?
- Where do I find new customers?
- Who are my most profitable customers?
- Am I over reliant upon one customer?
- Why do my customers buy from me?
- How can I choose the best customers?
- Which customers will help me grow my business?
- Which customers will make my business more secure, exciting, fun and less risky?