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The Why, Who, What and How of Book Marketing.
Why are you writing your book?
Who will read it?
What are you saying?
How will you engage with your readers?
This article looks at the similarities between thinking through what you will say to your readers, and normal content marketing.
WHY are you writing the book? Why Should I read it?
WHO are your readers or target markets?
WHAT is your message today?
HOW do I build a relationship with you/ your business/ your brand over time that builds trust and engagement for both parties?
Chapter 3 – Working with People This Chapter explores the following questions:- How can I attract the best people? Should I use a recruitment agency? What about self-employed people? What about links with Colleges and Universities? Employing friends and family? … Read More
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