2.2.1 The Three Phases of Communication

Looking at how to build Trust with your Staff and Customers.

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Description

This video looks at the WHY the WHAT and the HOW of building your brand.

It considers

  1. WHY you are in business – Your Beliefs and Values – The Emotional Differentiators
  2. WHAT you do today, to generate cash, to prove that you believe and to have integrity – The Rational Differentiators
  3. HOW you build upon that integrity in the minds of your staff and customers to build sustainability over time in a changing world.

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