Description
This video looks at the WHY the WHAT and the HOW of building your brand.
It considers
- WHY you are in business – Your Beliefs and Values – The Emotional Differentiators
- WHAT you do today, to generate cash, to prove that you believe and to have integrity – The Rational Differentiators
- HOW you build upon that integrity in the minds of your staff and customers to build sustainability over time in a changing world.
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