2.2.1 The Three Phases of Communication

Looking at how to build Trust with your Staff and Customers.

Scroll down and CLICK to see video.


This video looks at the WHY the WHAT and the HOW of building your brand.

It considers

  1. WHY you are in business – Your Beliefs and Values – The Emotional Differentiators
  2. WHAT you do today, to generate cash, to prove that you believe and to have integrity – The Rational Differentiators
  3. HOW you build upon that integrity in the minds of your staff and customers to build sustainability over time in a changing world.


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