2.1.1 Your Brand – Why it matters

Understand more about how your business is built upon your Brand Values.

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This video looks at why your Brand really matters.

All the interactions you have with your customers will be based upon their belief in your brand.

Every customer engagement is an assessment of your values.

See 2.0 What is Marketing? for an overview of the true complexity of an evolving brand.

This video delves into the components of a brand in more detail.


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