Having decided that your current barrier to the growth of your business is marketing related, you will probably want to know a bit about how marketing works before you start signing cheques.
This video is designed to provide you with a framework that sets out the core elements in marketing.
Having watched the video you will have insights into
- Where marketing can help your current growth stage
- The communications framework
- Customer loyalty stages
- The Emotional and Rational elements of a brand and why they are fundamental to success
- Revenue, Brand and thought leadership
- Why you exist, What you do and How that affects your reputation
- The importance of managing Customer Expectation and Customer Experience
That’s not bad for 10 minutes!!
Seriously, this will provide you with a framework and show you where a range of concepts fit.
We explore each concept in more detail in subsequent videos.
CLICK HERE to access the video