2.3 Customer Adoption Phases

Understand why different people engage with you in different ways.

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Description

This video looks at how customers engage with your brand

  1. For different reasons
  2. At different times
  3. At different prices, and
  4. At different sales volumes or market shares

We explore the “Tipping point” at which your product takes on a life of its own, and when it is time for you to launch your next product.

Understand why different people engage with you in different ways.

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