1.4 Aligning the values of your Brand, Staff and Customers

(1 customer review)

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1 review for 1.4 Aligning the values of your Brand, Staff and Customers

  1. Richard

    The internal/external communications cycle is explained clearly, showing how customer feedback drives internal changes, with staff commitment, innovation, customer loyalty etc, in a virtuous cycle. Once again Nick has packed a lot of useful detail into what appears at first to be a simple diagram.

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