2.1 Why some brands work
Your Emotional Brand – Sat on Rational Pillars
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2.1.1 Your Brand – Why it matters
Understand more about how your business is built upon your Brand Values.
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2.2.1 The Three Phases of Communication
Looking at how to build Trust with your Staff and Customers.
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2.3 Customer Adoption Phases
Understand why different people engage with you in different ways.
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2.4 Customer Acquisition
Finding New Customers
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