How to gain revenue leadership, brand leadership and thought leadership.

1.1 Marketing mini course – Content
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1.2 An introduction to marketing
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1.3a Building your brand – Business growth stages A
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1.3b Building your brand – Business growth stages B
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1.4 Aligning the values of your Brand, Staff and Customers
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1.5 Developing your marketing plan
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1.6 Your brand differentiators
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1.7 Finding new customers
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1.8 Customer Retention – Holding onto your customers
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1.9 Safe and sustainable growth
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